ma dou dou rebrand

This was a packaging project for a rum company out of St. Martin. Ma Dou Dou rum translates to "my darling" or "my honey" in French. The owners distill all of their homemade rum in the sunshine using fresh fruit from the surrounding islands. I wanted to incorporate the homemade aspect of the company into the labels with the hand painted watercolor design and the handmade wooden gift box. The fun colors along with the hand drawn type help emphasize the roots of the brand.


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